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Case Study Everybody has a role to play

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Everybody has a role to play


All Abilities Queensland:
Opportunities for all


  • Website
  • 3x long form video content pieces
  • Social media campaign

Creative Challenge

ʻAll Abilities Queensland: Opportunities for allʼ is a plan for an inclusive Queensland from the Department of Communities, Child Safety and Disability Services.

Our job was to change the perceptions and behaviours of Queenslanders towards people with disabilities and the contributions they make.


Enter stage left Indelability Arts

Recognising we were not ‘experts’ in disability, we collaborated with an inclusive theatre group, to co-produce three theatre performances.

These performances, part of a social marketing campaign and supporting website, highlighted the challenges facing Queenslanders with disability. They also demonstrated in a creative and entertaining way, just how valuable Queenslanders with disability are to the cultural, artistic and recreational activities of our community.


Launched by the minister for Disability Services at Queensland Parliament House, the videos were viewed 350,000+ times on Facebook and the series attracted 30,000+ visitors to the campaign website. Candid, fun, emotive; the campaign (and its stars) exceeded expectations, quashing misconceptions and encouraging Queenslanders to engage with disability in a new way. The campaign also received 14x BADC Awards including GOLD and the coveted Client of the Year.

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