In-lieu of a miracle or rain, Khemistry has created RainDear – an initiative to help raise awareness and funds for farmers in need at Christmas time.

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So instead of presents, Khemistry is distributing ‘RainDear’ antlers to their clients this Christmas, along with donations to Rural Aid to help with stock feed and water for drought or fire affected communities.

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The team is also giving 250 head hours and their soft office hands, volunteering at the Rural Aid warehouse at Acacia Ridge, Queensland.

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With over half of Khemistry’s personnel having grown up in rural Queensland or with family still living there, the cause holds extra special meaning for the team. Rockhampton born and bred, Khemistry Brisbane General Manager, Priscilla Jeha, has experienced first-hand the heartache and pressures drought causes in regional areas.

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RainDear is the least we could do. It’s an idea from the heart for the heartland, and a way for all of our staff to genuinely help.

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“With drought and fires devastating so many Queenslanders this festive season, we thought our clients wouldn’t mind if we gave the money to people who really needed it this Christmas,” Andy said.

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"The silly season often sees agencies spend big on gifts for clients, but we believe RainDear is this year’s most thoughtful gift."

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