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Speaking of going in circles, we love us some clarity. So, let’s begin with a helpful definition. What exactly qualifies as Circular Economy?

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“A circular economy entails markets that give incentives to reusing products, rather than scrapping them and then extracting new resources. In such an economy, all forms of waste, such as clothes, scrap metal and obsolete electronics, are returned to the economy or used more efficiently.” - United Nations (UN) Conference on Trade and Development.

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Now perhaps we can show you what Circular Economy is by talking about amazing companies and organisations whose work revolve around keeping waste to a minimum and maximising the use or lifespan of what’s already available.

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Another great thing about the Circular Economy is that it keeps livelihood in the picture. How can we make people choose the eco-friendly choice? What potential income streams go to waste with every little thing we throw in the bin? Who are the changemakers most likely to initiate a positive shift in wasteful consumer behaviour? These are just some of the questions we’d like everyone to mull over.

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Done right, Circular Economy doesn’t just protect the natural world. It also creates new sectors, jobs, opportunities, and professional capabilities.

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Do you have any product, initiative, or new business in mind that contributes to Circular Economy? GO Digital is always on the lookout for like-minded folks who want to collaborate on something cool.

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We’re also on a mission to help brands minimise waste all while maximising impact. So, hit us up — we’d love to work with you and make that dream happen IRL. TTFN