Stop The Rise of STIs
Queensland Department of Health
- Online video (social and out-of-home)
- Spotify audio (dynamic and static)
- GP Packs
- Display banners
- Bar Coaster
Sexually transmissible infections (STIs) in Queensland are increasing, with Queenslanders aged 15 – 29 having the highest rates and significant knowledge gaps when it comes to STIs and sexual health. Many are unaware of the risks of STIs, so are not practising safe sex and not getting tested.
An edgy campaign that:
- Urged them to get tested for STIs every year and with every partner,
- Normalised the topic,
- Educated young adults,
- Encouraged them to engage in safe sex practices by using protection.
The sex positive campaign featured confronting statistics (with a bold, block 3D visual treatment) paired with imagery designed to pique the interest of the target audience. An equally contemporary media buy saw executions in bars, cafés and universities, on Spotify and as street posters in Brisbane’s Fortitude Valley.
A bespoke site encouraged users to get tested and provided a built-in GP/Health Clinic service finder.
The first week of the campaign saw over 24,000 unique visitors to the Stop the Rise website, with the majority of traffic driven from Facebook activity.