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Case Study Three Aussie Farmers

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Three Aussie Farmers


Three Aussie Farmers


  • 30 sec TVC
  • 60 sec online video
  • Instore promotions (Woolworths nationally)
  • Social media campaigns
  • Customer competition
  • Campaign site

Creative Challenge

Research showed that customers were not fond of or loyal to the SunPork brand, but they were devoutly faithful to the products. So, a new appealing customer facing brand and campaign was needed – one that uniquely spoke to provenance, quality products and to being Australian.


Three Aussie Farmers – a new brand identity and supporting campaign with a bit of Aussie larrikin flavour about it.

Tasked with being funny, humble and authentic, the campaign introduced the new Three Aussie Farmers brand as well as the three Aussie farmers behind it. Without even showing their faces (a client request), audiences were left amused and assured that these three Aussie farmers know what it takes to produce quality pork products.


With over 216K engagements, the new brand and brand campaign received an abundance of Aussie adoration. It also successfully raised awareness for the brand and sales of the products in Woolworths across Australia.

156K views online
600K social reach

Sales witnessed an incredible uplift, increasing a whopping 22%!

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