Arts & Minds — Using art to create change for mental health

Although 1 in 4 young Australians experience mental illness, most aren’t aware there are protective steps they can take before they reach a crisis point.

This includes art as therapy, which is part of Anglicare’s preventative mental health offering. To encourage a resistant audience to be proactive about their mental health, we needed a big statement about art and wellbeing.

‘Arts & Minds’ put the message on blast, using dozens of goa’s digital billboards to broadcast live artmaking around Brisbane city for six weeks. Using the talents of six local artists, each facing mental health struggles, we were able to inject self-care into the daily commute of almost a million Brisbane residents.

The campaign was recognised by the Outdoor Media Association with a Grand Prix for best outdoor campaign in Australia.

Client

Anglicare

Disciplines
  • Behaviour Change Strategy
  • Content Creation
  • Web Development
  • Digital Marketing
  • Advertising

Collaborate. Ideate. Activate.

Brisbane

(07) 3852 5642

23 Kyabra St, Newstead, Qld 4006, Brisbane Australia

Canberra

(02) 6202 8200

16/9 Beaconsfield St, Fyshwick ACT 2609

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