Peninsula Hot Springs is so much more than a luxury spa venue. It’s a backdrop for some of life’s biggest moments, like proposals, anniversaries, bridal parties before the big day and weekends away beyond
the ordinary.

In redesigning their online presence, they needed an approach that would show off their premium offering with customer conversion front and centre, without ever feeling like a
retail environment.

This included:

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• Redesign of the user experience and user interface with a strong focus on engaging imagery and video content
• Interaction design implemented using React to add engagement through animations and in page transitions
• A new information architecture informed by our audience
• An SEO strategy that included a comprehensive content strategy

Khemistry implemented a headless solution with a content-as-a-service platform that provides the PHS team with page building capabilities and excellent SEO tools, giving them the ability to duplicate the site for sister springs.

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Additionally, we developed an entirely new booking flow and API that seamlessly connects the React front end and PHS booking platform, for a smooth and highly secure customer experience.