Challenge

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In 2024, Queensland passed new sexual consent laws, introducing the affirmative model of consent. Our task was to change ingrained behaviours, educate people that consent is never vague, that it can change or evolve across an encounter - and that it needn’t be an uncomfortable moment.

Solution

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With our creative platform ‘Only 100% is consent’, we showed that consent is never partial. A 50% yes, or even a 99% yes is still a no. We were able to demonstrate consent in all its forms, across a range of scenarios, couples and age groups - while reinforcing it doesn’t have to be awkward and should be a normal part of sexual behaviour.