Challenge

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The QLD Government faced a significant challenge communicating the potential of green hydrogen to the public. The messaging around hydrogen was complex and cluttered, which made it difficult for the public to engage and understand the benefits.

Solution

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We set out to make green hydrogen simple and easy to understand. Across film, out of home, press and social channels, we simplified our messaging into three broadly beneficial proof points that resonated with our audience: it’s sustainable, it’s economically smart, and it’s in demand all over the world.