Legendary: Game of Heroes — Leveling up mobile game marketing

Mobile game Legendary: Game of Heroes offered seamless gameplay, intriguing characters and an engrossing storyline.

The only problem was, it existed in a sea of similar games, on an app-store overflowing with other options. So, we created a campaign that showed more than how the game worked. It showed the legendary feeling players would get every time they played.

The campaign captured players' imaginations, and daily downloads topped 15,600 in Australia and New Zealand, boosting Legendary onto the top 100 list of puzzle game apps.



  • Advertising
  • Content Creation

Collaborate. Ideate. Activate.


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Khemistry is part of Asia-Pacific-wide marketing and technology group, GrowthOps. Together, we can help your organisation build and launch transformational products, acquire and retain new customers, and boost capability and performance.