Own the Unknown — Focusing on the ‘now’ positions UQ as the first choice for the future.
Market leaders stay there by never resting on their laurels. So when the University of Queensland detected market perceptions starting to conflate elite with elitist, we helped the brand reaffirm that a UQ education is not just excellent, but also accessible; not just high quality but also high impact.
Client
The University of Queensland
Disciplines- Brand Strategy
- Creative Strategy
- 3+ year creative platform
- Strategic Marketing
- Advertising
- Insights & Customer Research
