Challenge

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TAFE Queensland, the state's largest training provider with high brand awareness (88%), faced issues with its redefined 2017 brand guidelines. The Marketing and Communications team found these guidelines too restrictive, leading to inconsistencies in communications for students, staff, and B2B stakeholders, impacting overall quality.

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Solution

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To address this, Khemistry branding specialists and designers reviewed and revised the guidelines. They presented creative solutions for logos, colours, typography, brand devices, photography, icons, grids, and best practice examples. This refresh enhanced the brand's look and feel, ensuring consistency across the TAFE Queensland graphic design network and embodying the brand attributes of being innovative, progressive, and authentic.

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“We have thoroughly enjoyed working with the Khemistry team – you’re fabulous brand experts and your support has been second to none.”
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Reshma Pollard
Brand and Content Manager - TAFE Queensland

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