In 2023, we launched Dear Mind's fourth instalment. Using again the inner voice of Queenslanders, this new phase of campaign activity showed that when it comes to your mental wellbeing - "You're better at your best".

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It encouraged Queenslanders to engage in protective behaviours, to help them build long-term resilience and coping mechanisms, and act as an important buffer against the risk of mental illness.

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The state-wide integrated campaign targeted audiences from three life stages and delivered a range of protective behaviours. Founded on an evidence-based framework for mental wellbeing it empowered people to get healthy, keep learning, show kindness, connect more, take notice and embrace nature.