Brisbane City CouncilDisciplines
The Brisbane App offered more than new destination ideas. It promised the thrill of being first — and the social cachet that comes along with it. From this insight came ‘B in the know’, a launch campaign that showed off 20 of Brisbane’s best-kept-secret-locations in a journey of discovery — through the screen of a phone.
Leading the virtual tour were three well-known Bris-fluencers, drawn from the industries hardest hit by COVID-19.
To lock down the campaign’s other stars (destinations with the right mix of underground cred and aspirational appeal), location scouting became an all-of-agency affair. Together, Khemists compiled an impressive master list of over 300 of their top Brissie spots. And efficient production wrangling turned these into a library of video and image assets to fuel a steady stream of targeted content.