Only rubbish people litter — Using self image psychology to keep it clean on the Coast.

Psychologists tell us that behaviour and self-concept are tightly connected. We tend to act like the person we think we are. So when the glitter strip hit a litter problem, we tapped this insight to create an award winning social change campaign complete with trashy public art for added talkability.


City of Gold Coast

  • Advertising
  • Behaviour Change Strategy

Collaborate. Ideate. Activate.


(07) 3852 5642

Level 5, 144 Montague Road, South Brisbane, QLD 4101


(03) 9243 8145

234 Bank st South Melbourne 3205


(03) 9243 8145

Level 2, 249 Pitt St, Sydney

Khemistry is part of Asia-Pacific-wide marketing and technology group, GrowthOps. Together, we can help your organisation build and launch transformational products, acquire and retain new customers, and boost capability and performance.