As part of the celebrations, they were set to release a wealth of archival information to reward their loyal supporters. We realised that even the most loyal supporter would balk at wading through 2,000+ images, interviews, clips and videos using standard website navigation. We needed to connect the content in a new way.
Our Story, Your Story is a multi-sensory digital experience, arranged around a bespoke interactive timeline. Aided by narration from conductors and musicians, the timeline allowed users to effortlessly browse through top-level content, then dig deeper to unearth stirring performances and rare interviews.
The average site visitor spent nearly ten minutes immersed in QSO history, deepening their connection with the brand, and driving a 36% increase in traffic to the QSO booking site. The Khemistry team's craft was recognised with an Honourable Mention from Awwwards and a Distinction at the AGDA Design Awards.
Queensland Symphony OrchestraDisciplines