Sally & Possum — Thinking beyond the brief turns a learning resource into a cultural treasure.

When data showed deaf children’s literacy and numeracy levels slipping, it was natural to respond with targeted learning resources.

But taking a design thinking approach revealed a bigger opportunity. Deaf kids want to feel like ‘everybody else’ and to have TV heroes just like them. And learning’s more fun when you do it with family and friends.


Queensland Department of Education

  • Insights & Customer Research
  • Content Creation
  • Behaviour Change Strategy
  • Digital Products

So we made Sally & Possum, Australia’s first children’s content series performed entirely in sign language. Early learning experts guided the curriculum, and our writers, art directors, and film creatives brought scripts, sets and visual stories vividly to life. Voices were dubbed in so the show could be enjoyed by all audiences, together.

As Sally & Possum grew in popularity we added companion mobile apps, a school resource kit, and a live show that toured regional Queensland, Melbourne, and Sydney. Soon, the ABC licensed the series. Now all six seasons are broadcast on ABC Kids and iView on high rotation. And the show has become valuable IP for the Department of Education.

To make things better, we make better things.

Today, tens of thousands of Aussie kids enjoy learning and laughing with Sally & Possum.

93,000Average broadcast audience
34.1%Audience share (0-12 yrs)
3 Million+iView episode plays
Earned MediaIncluding The 7:30 Report
Atom Awards FinalistBest Children’s Television Program
e20 Award WinnerFor Innovation in Education

Collaborate. Ideate. Activate.


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(03) 9243 8145

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(03) 9243 8145

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